Gary Vaynerchuk is probably one of the biggest proponents of using social media and online platforms to build your own personal brand. There is no excuse these days not to take advantage of all of the free tools at your disposal. Your personal branding should use the social media arsenal daily.
It is interesting to see how people use social media. Some use it for business, some for personal and some maybe for games. However you choose to use it, I think it is important to realize its serious effects.
Personally, I want people to see me as a hard-working individual who is an expert in Real Estate and Property Management who is dedicated to health and fitness. That is my brand, that is how I see myself and how I want the world to see me. I am diligent about what I post (though I do have lapses), but focus on my passions and what my brand is.
The impact of these social media platforms, immediately effects your brand. If you want to be seen as a professional, but are posting things that are in direct opposition to that, you have only yourself to blame for how the public sees you. Don’t tell me you are a professional and then post about how hammered you got last night and are so hung over all you are going to do is watch Game of Thrones all day. For whatever reason, we remember those posts. Not the 10 other posts you put up about your company. Sorry.
Grant Cardone suggests that at all times you have the ability to dominate your industry. It has never been easier to dominate. Facebook, Twitter, Instagram, YouTube etc etc. these are all platforms, for free that you have the opportunity to dominate. Insurance, show me how to get better rates through article postings or YouTube videos. Carpet cleaner? Instagram your final product. Sports announcer, tweet all about the event you’re at. Cam Newton called out a “ghost follower” at an interview (a follower who saw the post but didn’t like the post). Just because you aren’t getting comments or likes, doesn’t mean people aren’t watching and paying attention.
That’s what I am doing right now, although poorly and not a very good writer, but with time and effort, I hope to be able to produce quality content. My goal is to write 1 blog/week, increase my twitter and Instagram followers and be seen as an industry expert. Not just locally, but statewide, heck even nationwide. My personal branding will be directly tied to the content and activity I produce.
I gave a presentation to a group of 30 residential property managers about 6 months ago about social media and its powers. To date, not one of the property managers have implemented a consistent system. About 2 to 3 of them began posting on Facebook for about 2 months and then stopped. Typical. When asked why he shares all of his secrets, Robert Kiyosaki replied “because only 4% of the people will act.”
There is nothing wrong with working 9-5 and making just enough money to feed your family and put a roof over their head. I don’t want that life. If you’re a business owner, neither do you.
It starts with your personal brand. Then your businesses brand. It is consistent perpetual effort over a long time that will pay dividends. Not a flash in the bucket.
What is your brand? Are you working on it? Consistently? If not and you don’t think people are paying attention to your Facebook posts, think again. When they have to purchase life insurance and they remember your post about the strip club you were at with your buddies and got kicked out for being too drunk, don’t blame them for not going with you.